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Black Friday Is A Trap For Service Businesses

Oct 14, 2026

•

8 min read

Black Friday Is A Trap For Service Businesses

Slashing your prices to compete with Walmart is a terrible trade when you sell your time. Here's how to run a holiday promotion that fills December, protects your price, and doesn't train your clients to wait for a sale.

Dan Kaufman
Dan Kaufman
Your Team Is Already Using AI Behind Your Back

Oct 12, 2026

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8 min read

Your Team Is Already Using AI Behind Your Back

Banning it won't work and ignoring it is worse. Here's the one page AI policy, the settings to lock down, and the thirty minute team meeting that turns sneaky AI use into a real advantage.

Dan Kaufman
Dan Kaufman
Thank Them Before The Holidays Get Loud

Oct 11, 2026

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7 min read

Thank Them Before The Holidays Get Loud

In December your thank you card lands in a pile with forty others. In October it lands alone. Here's how to thank the people who built your year so it actually gets remembered.

Dan Kaufman
Dan Kaufman
The Phone Call That Empties Your Account

Oct 9, 2026

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8 min read

The Phone Call That Empties Your Account

Scammers can clone your voice from a few seconds of audio, fake your vendor's invoices perfectly, and Q4 is their busiest season. Here's the payment lockdown every service business should have in place before the holidays.

Dan Kaufman
Dan Kaufman
Your Customers Already Wrote Your Ads

Oct 7, 2026

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7 min read

Your Customers Already Wrote Your Ads

The best copy you'll ever run is sitting in your call recordings, your reviews, and your inbox, word for word. Here's how to dig it out in one afternoon, plus the kit I use to do it.

Dan Kaufman
Dan Kaufman
Put Twenty People In A Room

Oct 5, 2026

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9 min read

Put Twenty People In A Room

Buyers are tuning out the flood of AI content and going back to trusting people they can shake hands with. A small room, run right, is the most underpriced client getter you have this quarter.

Dan Kaufman
Dan Kaufman

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Your Customers Have Money That Expires

Oct 4, 2026

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8 min read

Your Customers Have Money That Expires

Budgets, benefit balances, deductibles, and tax write offs all die on December 31. The businesses that help people spend that money before it vanishes are about to have a very good quarter.

Dan Kaufman
Dan Kaufman
Your Emails Are Going To Spam

Oct 2, 2026

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7 min read

Your Emails Are Going To Spam

Gmail quit warning senders and started bouncing them. Here's the ninety minute fix I'd run before Q4 email volume hits, plus the kit I use to do it.

Dan Kaufman
Dan Kaufman
Your Phone Number Has A Reputation

Sep 30, 2026

•

7 min read

Your Phone Number Has A Reputation

Your callbacks show up as Spam Likely, your texts get filtered, and the lead thinks you ghosted them. Here's how to get your number trusted again in about an afternoon.

Dan Kaufman
Dan Kaufman
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