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Just a couple of months ago, I was working 55-60 hours a week.
Not because I had too many clients. Not because I was crushing it with growth.
Because I was doing the same repetitive bullshit over and over again.
Sending follow-up emails. Updating spreadsheets. Moving data between tools. Scheduling calls. Sending invoices. Chasing down payments. Reformatting documents. You know the drill.
The work that doesn't move the needle but somehow eats your entire day.
Here's what really pissed me off: I knew most of this could be automated. I'd read the articles. Watched the tutorials. Even bought a couple courses.
But every time I tried to build an automation, I'd get stuck, frustrated, or realize it would take longer to set up than to just do it manually.
So I kept doing it manually. For months.
Then one Saturday morning, I snapped.
I was sitting at my desk at 9am on a weekend, manually copying client data from one spreadsheet to another, and I thought: "This is fucking stupid."
So I blocked the entire day. Grabbed coffee. Opened Make.com. And built my first real automation stack.
By Sunday night, I had seven automations running. By the end of the week, I'd gotten 11 hours back.
Not theoretical hours. Real hours I could actually see in my calendar.
Today I'm walking you through the exact automations I built, how long each one took, and how much time each one saves every week.
You can build this entire stack this weekend.
THE PROBLEM WITH "JUST AUTOMATE IT"
Everyone tells you to automate. No one tells you where to start.
So you try to automate everything at once, get overwhelmed, and give up.
Here's the truth: you don't need to automate everything. You need to automate the seven things that eat the most time.
For most founders, those seven things are:
Follow-up emails (client communication, prospect nurture, invoice reminders)
Data entry (moving info between tools, updating CRMs, logging client details)
Meeting coordination (scheduling, reminders, follow-up tasks)
Invoice and payment tracking (sending invoices, tracking payments, reminder sequences)
Content distribution (cross-posting, formatting, repurposing)
Lead intake (capturing leads, routing them, starting nurture sequences)
Reporting (pulling data, formatting reports, sending updates)
If you automate just these seven workflows, you'll get 8-15 hours back per week.
That's not an exaggeration. That's what I tracked when I built this stack.
Here's how to do it.
AUTOMATION 1: THE FOLLOW-UP ENGINE
This was the biggest time suck in my business. Hands down.
Every day I'd open my inbox and spend 30-45 minutes sending follow-up emails:
"Just checking in on that proposal"
"Hey, wanted to circle back on our call"
"Quick reminder, invoice is due Friday"
"Did you get a chance to review the doc I sent?"
It felt productive because I was "doing work." But it was soul-crushing repetitive work.
The Automation:
I built a system in Make.com that automatically sends follow-ups based on triggers:
Trigger 1: Proposal Sent
Day 3: "Any questions on the proposal?"
Day 7: "Want to hop on a quick call to discuss?"
Day 14: "Circling back one last time before I close this out"
Trigger 2: Invoice Sent
Day 7: "Friendly reminder, invoice due this week"
Day 14: "Hey, invoice is now past due. Let me know if there's a blocker"
Day 21: Personal call to resolve
Trigger 3: Call Completed
Day 1: "Great talking today. Here are the next steps we discussed"
Day 3: "Wanted to make sure you had everything you needed"
Day 7: "Ready to move forward? Here's my calendar"
Build Time: 90 minutes for all three sequences
Time Saved: 4 hours per week (I was manually sending 40-50 follow-ups per week)
AUTOMATION 2: THE DATA SYNC MACHINE
I was spending 2-3 hours per week moving data around.
Client fills out a form → I copy their info to my CRM → I copy it to my project tracker → I copy it to my invoicing system → I copy it to my email tool.
Same data. Five different places. All manual.
The Automation:
One form submission triggers a cascade:
New lead fills out intake form (Typeform, Google Forms, whatever)
Make.com catches the submission
Creates a new contact in Go High Level (my CRM)
Creates a new row in my project tracker (Notion)
Adds them to the appropriate email sequence
Sends me a Slack notification with their details
All of that happens in about 8 seconds. Without me touching anything.
Build Time: 60 minutes
Time Saved: 2.5 hours per week
Tools: Make.com + Go High Level (https://www.gohighlevel.com/?fp_ref=your-friend-frank72)
AUTOMATION 3: THE MEETING COORDINATOR
Scheduling calls used to be a nightmare.
Back-and-forth emails. "Are you free Tuesday?" "Actually Wednesday works better." "Morning or afternoon?" "How about 2pm?" "Can we do 3pm instead?"
Then after the call: manually logging notes, setting follow-up tasks, sending recap emails.
All manual. All time-consuming.
The Automation:
Part 1: Scheduling
I use Calendly (or Go High Level's built-in scheduler) with automated confirmation and reminder emails.
Part 2: Pre-Call Prep
24 hours before the call, Make.com pulls their info from my CRM and sends me a prep brief with:
Their business details
Previous conversations
What they're looking for
Suggested talking points
Part 3: Post-Call Follow-Up
Immediately after the call ends:
Sends them a recap email with next steps
Creates follow-up tasks in my project tracker
Logs the call in my CRM
Starts the appropriate nurture sequence if they didn't close
Build Time: 45 minutes
Time Saved: 1.5 hours per week
Tools: Go High Level + Make.com
AUTOMATION 4: THE INVOICE TRACKER
I used to manually track invoices in a spreadsheet.
Which ones were sent. Which ones were paid. Which ones were overdue. Who needed a reminder.
Every Monday morning I'd spend 30 minutes updating the sheet and sending reminders.
The Automation:
Now the entire invoice lifecycle is automated:
Project completes → Make.com generates invoice in my accounting tool
Invoice sends automatically via email
Payment tracking starts automatically
Overdue reminders send automatically (Day 7, Day 14, Day 21)
When payment received → updates my dashboard, logs revenue, sends thank-you email
I don't touch it unless something breaks.
Build Time: 75 minutes
Time Saved: 1 hour per week
Tools: Make.com + QuickBooks (or whatever invoicing tool you use)
AUTOMATION 5: THE CONTENT MULTIPLIER
I publish a lot of content. Newsletter 3-4x per week. LinkedIn posts. Occasional long-form stuff.
I used to manually cross-post everything:
Write newsletter in Beehiiv
Copy to Substack, reformat
Pull key points for LinkedIn, reformat
Schedule posts manually
Track engagement across platforms
2-3 hours every week just moving content around.
The Automation:
Now when I hit publish on Beehiiv:
Make.com catches the new post
Automatically posts to Substack with proper formatting
Pulls key quotes and formats them for LinkedIn
Schedules LinkedIn posts via Buffer (https://buffer.com/join/f774ae158b5a27bed1416cc8a0ff7dcc9a7ec66cd4b941db1ae92f69c4c79ce4)
Logs all URLs in my content tracker
Sends me a Slack notification that everything posted successfully
I write once. It publishes everywhere.
Build Time: 90 minutes
Time Saved: 2 hours per week
Tools: Make.com + Buffer + Beehiiv (https://www.beehiiv.com?via=Dan-Kaufman)
AUTOMATION 6: THE LEAD ROUTER
When someone fills out a contact form or books a call, I used to manually figure out what to do with them:
Are they a good fit?
What service are they interested in?
Should they go to sales? Support? A specific sequence?
Every single lead required a manual decision.
The Automation:
Now Make.com routes leads automatically based on their answers:
If they're looking for strategy: Books them on my strategy call calendar, starts the strategy prep sequence
If they're looking for done-for-you: Sends them the Done-For-You info pack, books them on a scope call
If they're looking for DIY: Sends them to my Automation Pack offer, starts the DIY nurture sequence
If they're not a fit: Sends them a polite "here are some resources" email and adds them to my general newsletter
Zero manual decision-making. Zero missed leads.
Build Time: 60 minutes
Time Saved: 1.5 hours per week
Tools: Make.com + Go High Level
AUTOMATION 7: THE WEEKLY DASHBOARD REFRESH
Every Monday morning, I used to manually pull data to see where my business stood:
How many leads came in last week?
How many calls booked?
How much revenue collected?
What's in the pipeline?
Which clients need follow-up?
I'd pull data from five different tools, drop it in a spreadsheet, and review.
30-45 minutes every Monday.
The Automation:
Now Make.com pulls all that data automatically every Sunday night and drops it into my Notion dashboard.
When I open my laptop Monday morning, everything's already there. Clean. Organized. Ready to review.
Build Time: 75 minutes
Time Saved: 0.75 hours per week (plus the mental load of "I need to pull the report")
Tools: Make.com + Notion
THE FULL STACK BREAKDOWN
Here's the complete picture:
Automation 1 (Follow-Up Engine): 90-minute build, 4 hours saved per week
Automation 2 (Data Sync Machine): 60-minute build, 2.5 hours saved per week Automation 3 (Meeting Coordinator): 45-minute build, 1.5 hours saved per week Automation 4 (Invoice Tracker): 75-minute build, 1 hour saved per week
Automation 5 (Content Multiplier): 90-minute build, 2 hours saved per week Automation 6 (Lead Router): 60-minute build, 1.5 hours saved per week Automation 7 (Dashboard Refresh): 75-minute build, 0.75 hours saved per week
Total Build Time: 8 hours, 15 minutes (one weekend)
Total Time Saved: 13.25 hours per week
I said 11 hours in the subject line because I rounded down and because some weeks I don't have as many leads or meetings. But even in a slow week, I'm saving 9-10 hours minimum.
That's not "I felt like I had more time" savings. That's "I used to work Saturday mornings and now I don't" savings.
YOUR AUTOMATION BUILD WEEKEND
You can build this entire stack this weekend. Here's the plan:
Saturday Morning (3 hours): Core Infrastructure
Set up Make.com account
Connect your main tools (CRM, email, calendar, etc)
Build Automation 1 (Follow-Up Engine)
Build Automation 2 (Data Sync Machine)
Saturday Afternoon (3 hours): Client Management
Build Automation 3 (Meeting Coordinator)
Build Automation 4 (Invoice Tracker)
Test everything with dummy data
Sunday Morning (2.5 hours): Content & Lead Flow
Build Automation 5 (Content Multiplier)
Build Automation 6 (Lead Router)
Sunday Afternoon (1.5 hours): Reporting & Launch
Build Automation 7 (Dashboard Refresh)
Final testing
Turn everything on
By Monday morning, you'll have 11+ hours back in your week.
No new hires. No massive expense. Just a weekend of focused building.
THE TOOLS YOU ACTUALLY NEED
You don't need a massive tech stack for this. Here's what I use:
Make.com (https://www.make.com/en/register?pc=dkcapital) - This is the brain. Every automation runs through Make. Free plan works fine to start.
Go High Level (https://www.gohighlevel.com/?fp_ref=your-friend-frank72) - CRM, email sequences, calendar scheduling. All-in-one solution that plays nice with Make.
Notion - Project tracker and dashboard. Free plan is plenty.
Buffer (https://buffer.com/join/f774ae158b5a27bed1416cc8a0ff7dcc9a7ec66cd4b941db1ae92f69c4c79ce4) - Content scheduling across platforms.
Beehiiv (https://www.beehiiv.com?via=Dan-Kaufman) - Newsletter platform that integrates smoothly.
That's it. Five tools. Total cost if you're on free/starter plans: Maybe $100-150 per month.
ROI: 11 hours per week at even a modest $50/hour value = $2,200 per month in time saved.
Do the math.
GET YOUR TIME BACK THIS WEEK
Most founders are working 50-60 hour weeks doing work that could be automated in a weekend.
You're not being lazy if you automate. You're being strategic.
Your time should be spent on high-value work: strategy, sales calls, client delivery, building your business.
Not copying data between spreadsheets at 9pm on a Wednesday.
Build this stack this weekend. Get your time back.
If you want the exact Make.com workflows, all my templates, and step-by-step setup videos for each automation, it's all in the Dead Simple Growth Automation Pack.
Normally $97. This week it's $27.
Reply with AUTOMATE and I'll send it over.
If you want me to just build this entire automation stack for you (custom to your business, all seven workflows plus whatever else you need), that's the Dead Simple Growth Sprint. $5,000, done in 30 days.
Reply with SPRINT for details.
Either way, stop working nights and weekends.
Automate the repetitive stuff. Get your time back.
Dan
P.S. If you're not using Superhuman for email yet, you're leaving time on the table. The keyboard shortcuts alone save me 20-30 minutes per day.


