Hey,

You spent 3 hours creating content this week.

You posted it once.

47 people saw it.

Then you started from scratch on the next piece.

That's not a content strategy. That's a hamster wheel with a laptop.

Here's what should happen instead:

You create one piece of content. Then you systematically break it into 12 different formats. Each one reaches a different audience segment. Each one extends the life of your original work.

Total time investment: 15 minutes of actual work (the rest is automated).

I'm going to show you exactly how to build this system.

THE CONTENT CREATION TRAP

Most business owners are stuck in this cycle:

Monday: Spend 2 hours writing a LinkedIn post Tuesday: Spend 2 hours recording a video Wednesday: Spend 2 hours writing a newsletter Thursday: Panic because you haven't posted anything Friday: Throw together a mediocre Instagram post

That's 8+ hours per week creating content.

And here's the kicker: You're saying the same thing 5 different ways.

The LinkedIn post? Same core message as the video. The newsletter? Same insights as the LinkedIn post. The Instagram post? Watered-down version of everything else.

You're not creating 5 pieces of content. You're creating 1 piece of content 5 times.

THE BETTER WAY

Create once. Repurpose systematically.

Here's my actual workflow:

Monday (60 minutes): Record one 15-minute video on a single topic

Monday (15 minutes of my time, rest is automated): That video becomes:

Total content created: 12 pieces Total time invested: 75 minutes Content calendar filled: 2 weeks

That's the system.

THE TECH STACK

Here's what makes this possible:

Tool 1: Descript ($24/month)

Tool 2: ChatGPT or Claude (via Galaxy.ai - $15/month)

Pro tip: Instead of paying $20/month each for ChatGPT Plus and Claude Pro, use Galaxy.ai. One subscription ($15/month or $399 lifetime) gets you pro versions of both, plus Perplexity, Gemini, and 100+ other models. Same quality, one login, massive savings.

Check it out: galaxy.ai

Tool 3: Make.com ($9-29/month)

Total cost: $48-68/month Time saved: 6-8 hours per week ROI: Stupid high

THE STEP-BY-STEP BREAKDOWN

Let me walk you through exactly how this works:

STEP 1: Record The Master Content (60 minutes)

Pick one topic. Record a 10-15 minute video.

Don't script it. Don't edit as you go. Just talk like you're explaining it to a client.

Topics that work:

Upload to Descript. Let it transcribe.

STEP 2: Create The Clips (5 minutes of your time)

Descript's AI finds the best moments automatically.

You review, pick 3 clips (30-90 seconds each), export.

These become your short-form content:

STEP 3: Turn Transcript Into Posts (5 minutes of your time)

Copy the transcript. Paste into ChatGPT or Claude (I use Galaxy.ai to access both).

Prompt: "Turn this transcript into 5 social media posts. Each post should:

The AI spits out 5 posts. You edit for 2 minutes. Done.

STEP 4: Create The Long-Form Content (5 minutes of your time)

Same transcript. Different prompt:

"Turn this transcript into:

Maintain this writing style: [paste example]"

The AI does the heavy lifting. You edit, add personality, done.

STEP 5: Automate The Distribution (One-time setup, then zero time)

Build a Make.com workflow:

Set it to run every Monday at 9am.

You upload the content once. The system distributes everything.

THE CONTENT CALENDAR THAT FILLS ITSELF

Here's what your next 2 weeks look like after one 75-minute session:

Week 1:

Week 2:

That's 14 pieces of content from one video.

And you spent 75 minutes total.

THE HIDDEN BENEFIT

This isn't just about saving time.

It's about consistency.

When you're creating from scratch every day, you skip days. You get busy. You fall behind.

When you have a system, content goes out whether you're motivated or not.

Consistency builds audience. Audience builds business.

The businesses winning on social media right now aren't posting more. They're repurposing smarter.

THE MISTAKES PEOPLE MAKE

I've seen people try this and fail. Here's why:

Mistake 1: They try to repurpose bad content

If the original video sucks, 12 versions of it still suck.

Start with good content. Then multiply it.

Mistake 2: They don't adapt for each platform

A LinkedIn post is not a TikTok caption.

The system works because the AI adapts the message for each platform. Don't skip that step.

Mistake 3: They over-automate

You still need to review everything before it goes out.

The system creates drafts. You add the final 10% that makes it sound like you.

Mistake 4: They forget the CTA

Every piece of content should have a next step.

Content without a CTA is just noise.

YOUR HOMEWORK

This week, try the manual version:

See how it feels. See if people engage.

If it works, build the automated version.

Reply and tell me what topic you chose. I'm curious what resonates with your audience.

WHAT TO DO NEXT

Option 1: Build It Yourself

Use the framework above. Start with the free tools. Upgrade when you're ready.

Time investment: 2-3 hours to set up, then 75 minutes per week ongoing.

Option 2: Grab The Content Repurposing Pack

I built the complete system with:

$97. Have it running by next Monday.

Reply "CONTENT" and I'll send the link.

Option 3: Done-For-You Setup

Want me to build the entire system for you, customized to your business and platforms?

$1,497. Includes:

Reply "DFY" to grab a spot. I'm taking 3 clients this month.

THE MATH THAT MATTERS

Let's say you're currently spending 8 hours per week creating content.

That's 32 hours per month.

At $200/hour (conservative for a business owner), that's $6,400/month in time cost.

This system cuts that to 5 hours per month (75 minutes per week).

That's 27 hours saved = $5,400/month in recovered time.

The system costs $68/month.

ROI: 79x in month one.

And that's just the time savings. We're not even counting the increased reach from posting consistently across more platforms.

COMING SATURDAY

I'm breaking down the client testimonial system that generates 5-star reviews automatically.

No more begging clients for testimonials. No more crickets when you ask for feedback.

A simple automation that captures testimonials at the exact right moment and turns them into marketing assets.

See you Saturday.

-DSG

P.S. The businesses that win on social media in 2025 aren't the ones posting more. They're the ones repurposing smarter. One piece of great content, distributed everywhere, beats 10 pieces of mediocre content posted once.

P.P.S. If you're not repurposing your content yet, you're working 3-4x harder than you need to. Start with one video this week. See what happens. I bet you'll be shocked at how much mileage you get from it.